ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Cookbook Capital Of America

Updated on July 20, 2015
First houses in Greendale, Wisconsin; 1936 - 1938. The front lawns are tiny or absent, to make way for huge back gardens.
First houses in Greendale, Wisconsin; 1936 - 1938. The front lawns are tiny or absent, to make way for huge back gardens. | Source

Flowers, Foods, and FDR

Greendale, Wisconsin has been called the Cookbook Capital of America by a major culinary magazine that contains absolutely no advertising - Quick Cooking, which is a division of Taste of Home. Glendale, a planned community from The Great Depression and President Franklin Roosevelt, became Cookbook Capital in the year 2000.

The Visitor Center in the middle of the historic district downtown is the home of not only tourist information, but also a major test kitchen for high quality food magazines. More cookbooks than you have ever seen together before are available at the Visitor Center. Greendale is a fun place to visit for history, flower gardens, and culinary experiences.

5814 Dale Lane in the Greendale Historic District, WI.
5814 Dale Lane in the Greendale Historic District, WI. | Source

What Can You Find in Greendale?

The Reiman Visitor Center in Downtown Greendale provides a good introduction to the village. In fact, Reiman Publications is located in Greendale and is the publisher of the fantastic Taste of Home magazine and a dozen additional publications.

Greendale is a planned community of which local cuisine is a big part and its residents are happy to share their cooking techniques and recipes in Reiman magazines. People from all over America write in with tips and dishes you may know nothing about yet.

The local cooking store is claimed as a one-of a-kind enterprise that carries the most cookbooks and the most discounted cookbooks in the USA, along with about a thousand kitchen gadgets. Nearby is the only gourmet candied apple store I have ever seen so far (Apples of Eden). If you are a foodie or like to cook and are visiting Wisconsin, them make a trip the the Village of Greendale.

Flowers are even in the medians in Greendale.
Flowers are even in the medians in Greendale. | Source

A Franklin Delano Roosevelt Community

President FDR's New Deal is responsible for three Greenbelt Communities opened in 1936 - 1938 during The Great Depression and one of them is Greendale, patterned after the English garden village of Williamsburg. Financial need was a criterion for residency and the income limits were wages of $1,200 to $2,700 per year. (that's $20,000 to $210,000 yearly in 2015) As families had children, they were moved to larger housing units.

The Depression brought many new ideas about food and cooking to the village and en entire culture of food and cooking spring up and is even livelier today.

By tradition, over 40,000 flowers ornament the downtown district of Greendale in warmer months and visitors from around the world stop by to view them and experience their satisfying spring and summer scents. The village truly is an English garden in Wisconsin and a rewarding place in which to live.

Greenbelt Communities

The three greenbelt Communities of FDR are from west to east, Greendale, Wisconsin; Greenhills, Ohio near Cincinnati; and Greenbelt, Maryland. The Federal Government owned them until the end of the Korean War.

Greendale Historic District with backward houses.
Greendale Historic District with backward houses. | Source

Backward Houses

The original hundreds of homes built in Green dale form 1936 to 1938 were constructed curbside to eliminate the front lawns. The backyards were therefore large and airy, perfect for walking and enjoying flowered landscapes and trees.

The living rooms and their picture windows were arranged at the backs of these original homes in order to afford inside enjoyment of the spacious backyards and gardens through the windows. Therefore, they were called Backward Houses.

Greendale Theater, 1939.
Greendale Theater, 1939. | Source

Original Greendale Cinema Floor Plan on Broad Street

The theater opened in 1939 and closed after 1968 when the Southridge Mall theaters opened. .The mall cinemas lasted only unto the early 1990s. Now people go to Milwaukee.
The theater opened in 1939 and closed after 1968 when the Southridge Mall theaters opened. .The mall cinemas lasted only unto the early 1990s. Now people go to Milwaukee. | Source

Milwaukee County

The Village of Greendale is located in Milwaukee County and folks from the City of Milwaukee had the first chances to move into the new planned greenbelt community during the Depression. In fact, Glendale is located only a few minutes from Downtown Milwaukee by car.

Greendale has its own Entertainment Association that coordinates concerts in the downtown gazebo, Hay Days, a Village Days festival and other activities and events.

Greendale Good Eats - All Around Downtown

A
National Bakery and Deli:
5637 Broad Street, Greendale, WI 53129, USA

get directions

B
Broad Street Coffee:
5635 Broad Street, Greendale, WI 53129, USA

get directions

C
Reiman Visitor Center:
Northway & Broad Street, Greendale, WI 53129, USA

get directions

Greendale leaders make sure to offer visitors with a menu of guided tours. These include a walking tour with a guide book, a bus tour, and two kinds of tours of the Test Kitchens in Greendale.

Additional Local Attractions

  • Oak Leaf Trail - Bike, Hike, and Jog.
  • Southridige Mall - Wisconsin's largest enclosed shopping center.
  • Trimborn Farm - A working farm featuring local crops and animals.
  • Whitnall Park Boerner Botanical Gardens - not only flowers - Vegetables, too! Gorgeous gardens at 9400 Boerner Drive, Hales Corners, WI 53130.

Restaurants and Bakery

Greendale's historic district offers a group of over 25 shops that includes many places to eat and a grand bakery. There are no chain stores here - no McDonald's, Wendy's or Sonic's. In fact, all of the local businesses are independent businesses. It is really an example of the American Way of small business or the American Dream.

The dining establishments range from a fine-dining supper to club to pizza places and malt shops. No Starbuck's looms over the downtown area, but Greendale offers its Broad Street Coffee Company. Many people like it better.

The National Bakery and Deli

This bakery was voted Number One for the Wisconsin Wish-List in 2013 and has maintained its popularity before and after the recognition was bestowed. I guess it is a bit of a chain store, because of three locations in the state, its Greendale unit is located at 5637 Broad Street Greendale, WI 53219 (see map above).

I think that one could spend a whole day in this eatery, because it carries freshly made fare from hot dog rolls to donuts and danish, coffee cakes, tortes, muffins, cookies, cheesecakes, two dozen varieties of daily-made bread - Whew! Why doesn't my city have some place like this? The closest such place to me in mid-Ohio is Detroit's Yazmeen Bakery and Deli.

National also carries deli salads and a large variety of meats, of which the owners are glad to provide sandwiches. Of course, my favorite offerings are the scrumptious PIES! I find that not many places offer pineapple pie, but National is one of them.

On top of all this, National provides seasonal baked goods for all holidays and even does wedding cakes. The three-store "chain" is over 80 years old and still growing, because heir merchandise is top drawer. It is the perfect shop to have in a Cookbook Capital.

National Bakery and Deli

A
National Bakery and Deli:
5637 Broad Street, Greendale, WI 53129, USA

get directions

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)